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The secrets behind the South Korean cosmetics boom: K-pop, Kardashians and churn

Los Angeles Times - Tech•Wednesday, October 15, 2025 at 10:00:00 AM
PositiveTechnology
South Korea has taken the lead in the cosmetics industry, surpassing France as the largest exporter to the U.S. with over $10 billion in annual exports. This surge is largely fueled by the global popularity of K-beauty, which has captivated consumers worldwide. The influence of K-pop and celebrities like the Kardashians has played a significant role in this trend, making South Korean beauty products highly sought after. This shift not only highlights the changing dynamics of the beauty market but also underscores the cultural impact of South Korean trends on global consumer behavior.
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