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“Extraordinarily expensive”: Costs force Getty to pick its AI legal battles

Ars TechnicaWednesday, May 28, 2025 at 7:57:39 PM
“Extraordinarily expensive”: Costs force Getty to pick its AI legal battles
Getty Images is being selective about which AI copyright battles to fight because the legal costs are staggering—their CEO revealed they’ve already poured "millions and millions" into just one case. It’s a high-stakes game where even a deep-pocketed company has to weigh the financial toll against the principle of protecting intellectual property.
Editor’s Note: This isn’t just about Getty—it’s a sign of how messy and expensive the fight over AI training data has become. If even a major player like Getty is feeling the pinch, smaller creators might have no shot at defending their work. The outcome could shape who gets to profit from AI and who gets left footing the bill.
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