The FTC is reportedly investigating Instacart over its AI pricing tool

EngadgetThursday, December 18, 2025 at 1:00:00 PM
NeutralTechnology
The FTC is reportedly investigating Instacart over its AI pricing tool
  • The Federal Trade Commission (FTC) is reportedly investigating Instacart over its AI pricing tool, which has raised concerns about pricing transparency and fairness in the grocery delivery service. This investigation comes amid reports that Instacart has been charging different prices for the same items, with some customers paying significantly more than others.
  • This development is critical for Instacart as it faces scrutiny over its pricing strategies, which could impact consumer trust and the company's reputation. The outcome of the FTC's investigation may lead to regulatory changes that could affect how Instacart operates its pricing model.
  • The situation highlights ongoing debates about the ethical implications of AI in pricing strategies, particularly in the gig economy. As companies increasingly rely on AI to optimize pricing, issues of fairness and transparency are becoming more prominent, prompting discussions about consumer rights and regulatory oversight in the tech industry.
— via World Pulse Now AI Editorial System

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Why Instacart Backtracked on an AI-Pricing Experiment
NegativeTechnology
Instacart recently faced backlash after conducting an AI pricing experiment that charged different customers varying prices for the same grocery items, with some paying up to 23% more. This controversial strategy drew attention from consumers and lawmakers alike, leading to significant scrutiny over the company's pricing practices.

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