Patagonia’s CEO just reminded the outdoor industry why authenticity sells
PositiveTechnology

Ryan Gellert, CEO of Patagonia, recently emphasized the importance of authenticity in the outdoor industry. His remarks highlight how Patagonia consistently aligns its actions with its values, reinforcing the brand's commitment to sustainability and ethical practices. This approach not only strengthens customer loyalty but also sets a standard for other companies in the sector, proving that staying true to one's principles can be a successful business strategy.
— Curated by the World Pulse Now AI Editorial System