OpenAI Says It's Working With Actors to Crack Down on Celebrity Deepfakes in Sora

CNETMonday, October 20, 2025 at 8:39:00 PM
PositiveTechnology
OpenAI Says It's Working With Actors to Crack Down on Celebrity Deepfakes in Sora
OpenAI is taking significant steps to address the issue of celebrity deepfakes, a growing concern in the entertainment industry. Actor Bryan Cranston recently brought attention to this problem by notifying SAG-AFTRA after discovering AI-generated videos of himself on the Sora app. This collaboration between OpenAI and actors aims to protect their likenesses and ensure that AI technology is used responsibly. It's an important move that highlights the need for ethical standards in AI development, especially as deepfakes become more prevalent.
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