Meta is experimenting with AI tools that can automatically create video ads for businesses on Facebook and Instagram. The goal? To help marketers save time and money by letting algorithms handle some of the creative heavy lifting.

Editor’s Note: If you’ve ever scrolled past a clunky or overly repetitive ad, this move might raise eyebrows—AI-generated content isn’t always a home run. But for small businesses or creators with tight budgets, automating parts of ad production could be a game-changer. Meta’s betting that more ads (even AI-made ones) will keep revenue flowing, but the real test is whether these spots feel authentic or just like spam.