The folks behind Clorox—yes, the cleaning product giant—got curious about ChatGPT and started tinkering with it in unexpected ways. Turns out, it helped them brainstorm quirky product ideas (some hits, like sharper R&D concepts, and some misses, like "bleachless bleach") and even improved how they understand customers. It’s a peek into how even traditional companies are dipping their toes into AI, with mixed but mostly promising results.

Editor’s Note: Big, old-school companies aren’t just watching the AI revolution—they’re jumping in, even if it’s messy. Clorox’s experiments show how generative AI can spark innovation (and a few laughs) in unlikely places, proving that you don’t need to be a tech firm to play with the big boys. For consumers, this could mean smarter products down the line—just maybe not that bleachless bleach.