Turns out, generating even a short AI video clip guzzles a shocking amount of energy—enough to make you rethink hitting that "create" button. Experts say the environmental cost of these brief, flashy outputs is way higher than most people realize, sparking concerns about sustainability as AI tools go mainstream.

Editor’s Note: As AI-generated content explodes in popularity, this story pulls back the curtain on its hidden environmental toll. It’s not just about cool tech—it’s a wake-up call that innovation might come with a hefty carbon bill if left unchecked.