Ram Mohan, a top exec at Identity Digital, breaks down why businesses should care about country-specific web domains (like .uk or .ca). These "ccTLDs" aren’t just web addresses—they signal trust to local customers and help brands build community by feeling more authentic and rooted in a region.

Editor’s Note: In a world where online trust is everything, a simple domain choice can make or break how customers see a business. Mohan’s take is a reminder that small digital details—like a country-specific URL—can pack a big punch for credibility, especially for brands trying to stand out locally. It’s not just tech talk; it’s about connecting with people where they are.