FC Barcelona is teaming up with Futureverse—a metaverse and AI tech company—to roll out the Barca.Pass, a digital wallet for fans. Think of it like a VIP backstage pass, but for the digital world. It’ll give supporters exclusive access to collectibles, experiences, and maybe even virtual meet-and-greets, all without worrying about geographic borders.

Editor’s Note: Soccer clubs aren’t just competing on the field anymore—they’re racing to build deeper connections with fans through tech. Barcelona’s move signals how top teams are betting on blockchain and digital assets to keep global fans engaged (and spending). For supporters, it could mean cooler perks, but it also raises questions: Will this feel like a genuine fan experience or just another monetization play? Either way, the line between fandom and the metaverse keeps blurring.