Snap, the parent company of Snapchat, is buying Saturn, a popular calendar app used by students in thousands of high schools. While the exact reasons aren’t spelled out, it’s likely Snap sees value in Saturn’s hyper-local, school-focused user base—potentially to deepen its reach with younger audiences or integrate new features into Snapchat.

Editor’s Note: Snap’s been on a bit of a shopping spree lately, picking up smaller apps that resonate with Gen Z. Saturn’s appeal lies in its niche: it helps students track class schedules, assignments, and school events. For Snap, this could mean folding those tools into Snapchat to keep teens glued to its platform—or just eliminating a competitor. Either way, it’s a sign that social platforms are still betting big on winning over younger users, even if the payoff isn’t immediately obvious.