Meta is experimenting with AI tools that can automatically create video ads for businesses on Facebook and Instagram. The goal? To help marketers save time and money by letting algorithms handle some of the creative heavy lifting.

Editor’s Note: If you’ve ever scrolled past a clunky or overly repetitive ad, this move might raise eyebrows—AI-generated content isn’t always a home run. But for small businesses or creators with tight budgets, automating parts of ad production could be a game-changer. Meta’s betting that more ads (even AI-made ones) will keep revenue flowing, but the real test is whether these spots feel authentic or just like spam.

Tinder is giving double-dating another shot in the US with a revamped version of its old "Tinder Social" feature, which was scrapped in 2017 after backlash over privacy issues and confusion about whether it was meant for couples or just friends. This time, the dating app seems to be clarifying the feature’s purpose—likely as a way for groups to meet up—but it’s unclear if users will embrace it or if past concerns will resurface.

Editor’s Note: Dating apps are constantly tweaking features to keep users engaged, but reviving a failed idea is risky. If Tinder gets this right, it could tap into the growing interest in group socializing post-pandemic. If not, it might just remind people why the feature flopped the first time. Either way, it shows how hard it is to innovate in the crowded dating app space.

Meta's Threads is experimenting with a new feature that lets users hide spoilers in their posts—great news for anyone tired of having movies, shows, or games ruined by untimely reveals. The move suggests Threads is listening to user feedback and refining its platform to compete in the fast-moving social media space.

WhatsApp is slowly introducing ads, but they won’t clutter your chats—instead, they’ll show up in the Updates tab, where you already see things like status posts. Meta’s been hinting at this for years, so it’s not a total surprise, but it’s still a big shift for the famously ad-free app.

Instagram is tinkering with its platform again—this time testing a repost feature that would let users share others' posts directly to their own feeds, similar to how retweets work on X (formerly Twitter). It’s not the first time they’ve flirted with this idea, but it signals the platform’s ongoing push to keep users engaged and mimic successful elements from rival apps.

Editor’s Note: Reposting could change how content spreads on Instagram, making it easier for viral moments to jump from one audience to another. But it also raises questions: Will this clutter feeds with recycled posts, or will it help smaller creators get discovered? For now, it’s just a test—but it’s another sign of how platforms keep borrowing each other’s homework to stay relevant.