companiesChelsea FCFri, Aug 28, 2026, 7:10 PMPositive

Circle Partners with Chelsea FC to Feature USDC on Jerseys

Circle has secured a principal sponsorship deal with Chelsea Football Club, making USDC the front-of-shirt sponsor for the 2026/27 season. This marks a significant step for the stablecoin as it enters the Premier League, with its branding featured on all team kits. The financial details remain undisclosed, but previous reports indicated Chelsea was aiming for a sponsorship value of approximately £65 million annually.

Coverage

Reports behind this story

Articles and publisher reports that informed this story.

Bitcoin.com News11 hours ago

Circle Brings USDC Into UK Premier League With Chelsea Shirt Deal

Circle has signed a principal partnership with Chelsea Football Club that will put the company and USDC branding on the club’s men’s, women’s, and academy shirts from the 2026/27 season. The agreement gives one of crypto’s largest stablecoins a prominent place in global sports marketing. Circle Puts USDC on Chelsea Shirts From 2026/27 Season Circle […]

cryptoPositiveRead full article
Cointelegraph13 hours ago

Chelsea FC gets a stablecoin sponsor after UK FCA warning to clubs

According to Circle, the USDC stablecoin name will appear on the front of club jerseys for Chelsea’s upcoming football season.

cryptoNeutralRead full article
CryptoSlate15 hours ago

USDC gets promoted to the Premier League with Chelsea main shirt sponsor deal

Circle becomes Chelsea's principal and front-of-shirt partner for 2026/27, putting USDC branding on the men's, women's and academy kits. The post USDC gets promoted to the Premier League with Chelsea main shirt sponsor deal appeared first on CryptoSlate .

cryptoNeutralRead full article
crypto.news16 hours ago

Chelsea names Circle front of shirt partner in USDC sponsorship deal

Circle has signed a principal partnership with Chelsea Football Club that will put USDC branding on the front of the club’s men’s, women’s and academy shirts beginning with the 2026/27 season. Chelsea FC announced the agreement on Aug. 28, naming…

cryptoNeutralRead full article
CoinDesk19 hours ago

Circle's USDC takes over Chelsea's jersey in Premier League first sponsorship deal

Financials were not disclosed, though reports from earlier this year suggested Chelsea was targeting 65 million pounds a year ($88.3 million) for the sponsorship berth.

cryptoNeutralRead full article
The Block19 hours ago

Circle strikes Chelsea front-of-shirt sponsorship deal featuring USDC

The shirt design prominently features USDC by Circle on Chelsea's men's, women's, and academy shirts beginning this season.

cryptoPositiveRead full article
Ask WPN AI
Product intelligence

Explore the WPN directory

Discover products, startups, and technologies across AI, media, finance, software, and more.

Explore products