Taylor Swift's Tours Propel UK Live Music Spending to Record Highs
Taylor Swift's UK tours have significantly boosted live music spending, reaching a record high of $8.9 billion. The Eras tour alone contributed to a 9.5% increase in consumer spending on live music events, totaling £6.68 billion in 2024. Despite this growth, grassroots venues are still struggling with closures.
Taylor Swift's Tours Propel UK Live Music Spending to Record Highs
Taylor Swift's UK tours have significantly boosted live music spending, reaching a record high of $8.9 billion. The Eras tour alone contributed to a 9.5% increase in consumer spending on live music events, totaling £6.68 billion in 2024. Despite this growth, grassroots venues are still struggling with closures.
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