Ari Emanuel, a prominent figure in Hollywood, has launched a new events company called MARI after acquiring IMG's international tennis events, the art organization Frieze, and a majority stake in Barrett-Jackson, a renowned collector car auction brand. This move not only expands Emanuel's influence in the entertainment and sports sectors but also signifies a growing trend of merging art, sports, and lifestyle experiences, which could reshape how audiences engage with these industries.

Ari Emanuel has made a significant move by launching MARI, a new holding company that will manage assets previously under Endeavor, including the Frieze art organization and major tennis tournaments. This development is exciting as it not only consolidates various cultural and sporting assets but also signals Emanuel's commitment to enhancing the global arts and sports landscape. MARI's diverse portfolio promises to bring fresh opportunities and innovations to these sectors, making it a noteworthy venture in the business world.