Streaming Overtakes Pay-TV Spending in Asia-Pacific for the First Time
A recent report from Media Partners Asia reveals that streaming services are set to surpass pay-TV in content spending in the Asia-Pacific region by 2025. This marks a significant shift in viewer preferences, with total content investment in the region reaching $16 billion. Despite a slight decline in overall video content spending anticipated for 2025, the dominance of streaming signifies a transformative change in the media landscape.
Streaming Overtakes Pay-TV Spending in Asia-Pacific for the First Time
A recent report from Media Partners Asia reveals that streaming services are set to surpass pay-TV in content spending in the Asia-Pacific region by 2025. This marks a significant shift in viewer preferences, with total content investment in the region reaching $16 billion. Despite a slight decline in overall video content spending anticipated for 2025, the dominance of streaming signifies a transformative change in the media landscape.
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