Paramount has appointed Jay Askinasi, previously the ad sales chief at Roku, as its new Chief Revenue Officer. This move comes as part of a strategic executive reshuffle following Paramount's merger with Skydance. Askinasi's experience in the advertising sector is expected to bolster Paramount's revenue strategies, making this a significant step for the company as it navigates the evolving media landscape.

Paramount Skydance has made a significant move by hiring Jay Askinasi, formerly Roku's top advertising executive, as their new Chief Revenue Officer starting November 3. This newly created role aims to enhance the company's monetization strategy, which is crucial for its long-term growth and success in the competitive entertainment industry. Askinasi's experience and leadership are expected to bring fresh insights and drive revenue initiatives, making this a pivotal moment for Paramount Skydance.