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Netflix and Amazon Join Forces for Advertising Partnership
EntertainmentAdvertising AllianceUpdated 20 hours ago

Netflix and Amazon Join Forces for Advertising Partnership

Netflix and Amazon have established an advertising partnership that allows marketers to access Netflix's ad inventory via Amazon's platform. This collaboration signifies a shift in ad spending from traditional TV to streaming services, reflecting a broader trend of media companies forming alliances to enhance advertising opportunities.

Related Articles
Netflix And Amazon Set Advertising Alliance
PositiveEntertainment
Netflix and Amazon have formed an advertising partnership, enabling marketers to access Netflix's inventory through Amazon's platform. This collaboration reflects a growing trend of ad spending shifting from traditional TV to streaming services.
Editor’s Note: This partnership is significant as it showcases the evolving landscape of advertising, where major players like Netflix and Amazon are adapting to the digital age. It highlights the increasing importance of streaming platforms in the advertising ecosystem.
Netflix, Amazon Set Alliance to Broaden Connected-TV Impressions for Ad Buyers
PositiveEntertainment
Amazon and Netflix are collaborating to allow advertisers to purchase programmatic ad inventory from Netflix through Amazon's platform. This partnership highlights a trend of media companies forming alliances to enhance advertising opportunities.
Editor’s Note: This collaboration is significant as it showcases how even competitors in the streaming industry can come together to create better advertising solutions. It reflects a growing trend where media companies are seeking partnerships to maximize their reach and effectiveness in the advertising space.

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