Barbie Launches Ilona Maher Doll to Empower Young Girls in Sports

Mattel has unveiled a new Ilona Maher Barbie doll as part of an initiative to encourage girls to stay active in sports. This collaboration with rugby stars emphasizes female representation in athletics and promotes body diversity, celebrating the strength of athletes. The initiative aims to inspire young girls to pursue their passions and foster a sense of empowerment within the sports community.