Shannon Buck, a seasoned PR and communications professional, is set to join Paramount as the executive VP of communications and PR for Paramount Direct to Consumer. Starting Monday, she will oversee global communications and publicity strategy, bringing her extensive experience from NBCUniversal, where she held a similar role. This move is significant as it highlights Paramount's commitment to enhancing its direct-to-consumer approach, which is crucial in today's competitive media landscape.

Shannon Buck has been appointed as the new Head of Communications and PR for Paramount's Direct to Consumer division. With her extensive experience, including her recent role as EVP Publicity for Peacock and previous work at Netflix, Buck is set to enhance Paramount's global communications strategy. This is significant as it reflects Paramount's commitment to strengthening its direct-to-consumer approach, which is increasingly vital in today's media landscape.