Despite the challenges faced by the TV industry, including budget cuts and a slowdown in commissioning, Steve Matthews, head of scripted at Banijay Entertainment, believes this is a crucial moment for producers to embrace creativity and take risks. His optimistic outlook suggests that now is the time to innovate and push boundaries, which could lead to exciting new content and opportunities in a changing landscape.

At the MIA Market, Steve Matthews, the Head of Scripted at Banijay, encouraged producers to break free from the 'doom loop' of pessimism surrounding conservative commissioning trends in global streaming. He highlighted that there are positive signs in drama commissioning, suggesting that the industry is evolving and adapting. This perspective is crucial as it can inspire producers to innovate and explore new creative avenues, ultimately benefiting the entire entertainment landscape.