Banijay Acquires Dutch Label Werktitel to Enhance Creator Economy Presence

Banijay Benelux has acquired a majority stake in the Dutch label Werktitel, marking a strategic expansion in its production portfolio. This acquisition, announced at MIPCOM in Cannes, underscores Banijay's commitment to the creator economy, allowing for more diverse content and partnerships. It reflects a broader trend of traditional media companies investing in creator-driven content to adapt to changing market dynamics.