Fox Entertainment is making a significant move into the microdrama space by investing in Holywater, a Ukrainian tech start-up specializing in vertical video. This partnership will see the production of over 200 vertical video series, which is exciting news for content creators and viewers alike. It highlights the growing trend of short, engaging video formats that cater to modern audiences, and it could open up new opportunities for storytelling in the digital age.

Fox Entertainment is making a strategic move into the vertical video market by investing in Holywater, a company that runs popular platforms like My Drama, My Passion, and My Muse, which collectively boast over 55 million users. This investment highlights Fox's commitment to adapting to changing media consumption trends and tapping into the growing demand for vertical video content, making it a significant step in their digital strategy.