Paramount Appoints Jay Askinasi as Chief Revenue Officer to Boost Revenue Strategies

Paramount has appointed Jay Askinasi, former ad sales chief at Roku, as its new Chief Revenue Officer. This strategic move follows Paramount's merger with Skydance and aims to enhance the company's monetization strategy. Askinasi's extensive experience in advertising is expected to drive revenue initiatives and provide fresh insights, marking a pivotal moment for Paramount in the competitive entertainment landscape.