Apple TV+ Rebrands to Apple TV, Emphasizing Streamlined Identity

Apple has rebranded its streaming service from Apple TV+ to Apple TV, aligning it with its smart TV product. This change, announced in a press release, aims to simplify the brand and enhance user recognition as it prepares for the debut of 'F1: The Movie.' The rebranding reflects Apple's strategy to streamline services and improve user experience in the competitive streaming market.