PepsiCo Increases Stake in Celsius with $585 Million Investment
PepsiCo has announced a significant $585 million investment to increase its stake in Celsius Holdings to 11%. This move underscores PepsiCo's commitment to the growing energy drink market, particularly targeting health-conscious consumers. Celsius CEO John Fieldly highlighted the brand's focus on appealing to female consumers, further enhancing its distribution and market presence.
PepsiCo Increases Stake in Celsius with $585 Million Investment
PepsiCo has announced a significant $585 million investment to increase its stake in Celsius Holdings to 11%. This move underscores PepsiCo's commitment to the growing energy drink market, particularly targeting health-conscious consumers. Celsius CEO John Fieldly highlighted the brand's focus on appealing to female consumers, further enhancing its distribution and market presence.
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