Retailers are facing a significant challenge as the rise of AI technologies like ChatGPT threatens to disrupt the online shopping experience. This shift could lead to a loss of control over how consumers interact with their brands, making it crucial for retailers to adapt quickly to maintain their market position.

Retailers should be concerned about the rise of AI tools like ChatGPT, which could disrupt their control over the online shopping experience. As consumers increasingly turn to AI for assistance, traditional retailers may find it challenging to maintain their market position and customer engagement. This shift highlights the need for retailers to adapt and innovate to stay relevant in a rapidly changing digital landscape.