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Ben & Jerry's Founders Demand Brand Independence from Unilever
Financial MarketsBrand IndependenceUpdated 15 hours ago

Ben & Jerry's Founders Demand Brand Independence from Unilever

Ben & Jerry's co-founders, Ben Cohen and Jerry Greenfield, are urging for the ice cream brand to be freed from Unilever's ownership, citing concerns over being silenced on social justice issues. They seek independence for the brand, especially in light of Unilever's plans to list its ice cream business. The current management has indicated a willingness to return funds to support this independence amid ongoing disputes.

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Ben & Jerry’s founders call for the brand to be ‘freed’ from its owners
NegativeFinancial Markets
Ben & Jerry's co-founders, Ben Cohen and Jerry Greenfield, are calling for the brand to be freed from Unilever, claiming they have been silenced on social justice issues. They want the ice cream brand to be independent and not part of Unilever's plans to list its ice cream business.
Ben & Jerry's' boss would give back money for brand independence amid 'silencing' claim
NeutralFinancial Markets
The co-founders of Ben & Jerry's are calling for the brand to regain its independence from its current UK owner, amid ongoing disputes.
Editor’s Note: This situation highlights the tensions between brand identity and corporate ownership, raising questions about how much control founders should have over their creations.

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