Amazon has agreed to pay $2.5 billion in one of the largest settlements with the FTC, addressing claims that it misled millions into signing up for its Prime service through deceptive practices known as 'dark patterns.' This settlement is significant as it highlights the ongoing scrutiny of big tech companies and their marketing tactics, raising awareness about consumer rights and the importance of transparent business practices.

Amazon has reached a significant settlement with the Federal Trade Commission (FTC) over its Prime service, agreeing to pay $2.5 billion. This marks the largest penalty ever imposed for violating regulatory rules, highlighting the importance of compliance in the tech industry. The settlement not only resolves the FTC's concerns but also sets a precedent for how companies handle consumer protection issues, making it a pivotal moment for both Amazon and the broader market.