Michelin Lowers Annual Outlook Amid Slump in North American Tire Sales

Michelin has downgraded its annual sales forecast due to a significant and unexpected decline in tire demand in North America. This downturn reflects broader economic challenges, including the impact of U.S. tariffs, and raises concerns about the company's profitability and market position. The situation underscores the difficulties faced by manufacturers in the current economic climate, with potential implications for the automotive industry and consumer spending.