Amazon and Perplexity Clash Over AI Shopping Future

Amazon is embroiled in a legal battle with AI startup Perplexity, accusing it of misusing customer data and undermining the shopping experience. This conflict underscores the competitive tension in the AI-driven e-commerce landscape, raising concerns about privacy and consumer choice. As both companies vie for dominance, the outcome could significantly shape the future of online retail and how consumers engage with shopping technologies.