TAG Heuer Launches New Smartwatch as a Luxury Alternative to Apple Watch
TAG Heuer has introduced its new Connected Calibre E5 smartwatch, moving away from Google's Wear OS to a custom operating system certified as 'Made for iPhone.' This strategic shift positions TAG Heuer as a luxury alternative to the Apple Watch, catering to iPhone users while also appealing to a broader market. The move highlights a trend of tech companies creating tailored experiences for specific devices, enhancing user satisfaction and brand loyalty.
TAG Heuer Launches New Smartwatch as a Luxury Alternative to Apple Watch
TAG Heuer has introduced its new Connected Calibre E5 smartwatch, moving away from Google's Wear OS to a custom operating system certified as 'Made for iPhone.' This strategic shift positions TAG Heuer as a luxury alternative to the Apple Watch, catering to iPhone users while also appealing to a broader market. The move highlights a trend of tech companies creating tailored experiences for specific devices, enhancing user satisfaction and brand loyalty.
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