Amazon Settles $2.5 Billion Lawsuit Over Misleading Prime Membership Practices

Amazon has agreed to a $2.5 billion settlement with U.S. regulators over allegations of misleading customers into subscribing to its Prime membership. The settlement includes a $1 billion fine and $1.5 billion in refunds, emphasizing the need for transparency in e-commerce. This case highlights the importance of clear marketing strategies and sets a precedent for how companies should address customer complaints regarding subscription services.