Disney+ and Hulu have announced a controversial 20% price increase just after a wave of subscription cancellations sparked by the Jimmy Kimmel controversy. This timing raises eyebrows as it could further alienate users already frustrated with the platforms. The price hike comes at a critical moment, potentially impacting the companies' subscriber base and overall revenue.

Disney is set to increase the prices of its streaming services starting in October, which may frustrate subscribers already facing rising costs. This price hike coincides with the return of popular late-night comedian Jimmy Kimmel, highlighting the company's strategy to attract viewers with big names while also raising subscription fees. As Disney+ plans to charge $11.99 for its basic plan with ads, many fans might feel the pinch, questioning whether the content justifies the higher price.

Disney is once again increasing its Disney+ subscription prices, marking the fourth consecutive year of hikes. This decision comes despite ongoing boycotts triggered by the suspension of popular host Jimmy Kimmel. The price increase raises concerns among subscribers who are already feeling the pinch from rising costs, and it highlights the challenges Disney faces in maintaining its subscriber base amid growing discontent.