HBO Max is raising its subscription prices again, which is disappointing news for viewers already facing rising costs. This increase comes as Warner Bros. Discovery (WBD) explores the possibility of selling the platform after receiving unsolicited interest from other media companies. This situation highlights the ongoing challenges in the streaming industry, where companies are trying to balance profitability with subscriber retention.

HBO Max has announced a price increase across all its subscription plans, effective immediately for new customers. This move may frustrate existing and potential subscribers who are already facing rising costs in entertainment. As streaming services compete for viewers, such price hikes could impact user retention and satisfaction.