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Swatch Apologizes and Withdraws Offensive Ad Amid Backlash
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Advertising ControversyWorld News
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Swatch Apologizes and Withdraws Offensive Ad Amid Backlash

Swatch has apologized and pulled an advertisement featuring a model making a 'slanted eye' gesture after facing significant backlash in China. The ad was widely criticized for promoting racist imagery, leading to calls for a boycott on social media. The company is now reconsidering its marketing strategies to avoid similar controversies in the future.

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Swatch apologizes, pulls ‘slanted eye’ ad campaign amid backlash
NegativeWorld Affairs
Swatch has apologized and withdrawn its controversial 'slanted eye' ad campaign following public backlash. This incident adds to the brand's challenges, including a significant drop in share value since 2023.
Editor’s Note: This matters because it highlights the importance of cultural sensitivity in advertising. Swatch's decision to pull the campaign reflects the growing consumer demand for brands to be more aware of social issues, especially in a time when their financial stability is already in question.

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