Circle Partners with Chelsea FC to Feature USDC on Jerseys
Circle has signed a landmark sponsorship deal with Chelsea Football Club, making USDC the first cryptocurrency to feature on Premier League jerseys. Starting in the 2026/27 season, USDC branding will appear on the men's, women's, and academy shirts, marking a significant step for crypto in sports marketing.
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Circle Brings USDC Into UK Premier League With Chelsea Shirt Deal
Circle has signed a principal partnership with Chelsea Football Club that will put the company and USDC branding on the club’s men’s, women’s, and academy shirts from the 2026/27 season. The agreement gives one of crypto’s largest stablecoins a prominent place in global sports marketing. Circle Puts USDC on Chelsea Shirts From 2026/27 Season Circle […]
Chelsea FC gets a stablecoin sponsor after UK FCA warning to clubs
According to Circle, the USDC stablecoin name will appear on the front of club jerseys for Chelsea’s upcoming football season.
USDC gets promoted to the Premier League with Chelsea main shirt sponsor deal
Circle becomes Chelsea's principal and front-of-shirt partner for 2026/27, putting USDC branding on the men's, women's and academy kits. The post USDC gets promoted to the Premier League with Chelsea main shirt sponsor deal appeared first on CryptoSlate .
Chelsea names Circle front of shirt partner in USDC sponsorship deal
Circle has signed a principal partnership with Chelsea Football Club that will put USDC branding on the front of the club’s men’s, women’s and academy shirts beginning with the 2026/27 season. Chelsea FC announced the agreement on Aug. 28, naming…
Circle's USDC takes over Chelsea's jersey in Premier League first sponsorship deal
Financials were not disclosed, though reports from earlier this year suggested Chelsea was targeting 65 million pounds a year ($88.3 million) for the sponsorship berth.
Circle strikes Chelsea front-of-shirt sponsorship deal featuring USDC
The shirt design prominently features USDC by Circle on Chelsea's men's, women's, and academy shirts beginning this season.