Rossi Ralenkotter, Who Redefined How Las Vegas Sold Itself to Tourists, Dies at 78

The Wall Street JournalThursday, October 30, 2025 at 7:52:00 PM
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Rossi Ralenkotter, Who Redefined How Las Vegas Sold Itself to Tourists, Dies at 78
Rossi Ralenkotter, a pivotal figure in transforming Las Vegas into a premier tourist destination, has passed away at the age of 78. He was instrumental in creating the iconic slogan, 'What Happens Here, Stays Here,' which became synonymous with the city's vibrant culture and allure. His innovative marketing strategies not only boosted tourism but also redefined how Las Vegas presented itself to the world. Ralenkotter's legacy will continue to influence the hospitality industry and the way cities attract visitors.
— Curated by the World Pulse Now AI Editorial System

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