Wrecked the halls: Gen Z, millennials have big plans to drink this holiday season, study shows

A recent study reveals that despite earlier reports of declining alcohol consumption among young Americans, Gen Z and millennials are gearing up for a festive holiday season filled with drinking plans. This trend highlights a shift in social behaviors and preferences, suggesting that younger generations are eager to celebrate and connect during the holidays, which could have positive implications for the hospitality and beverage industries.