Cracker Barrel ditches consulting agency after ill-fated brand refresh
NegativeU.S News

Cracker Barrel has decided to part ways with a consulting agency following a poorly received brand refresh that sparked significant backlash. This decision highlights the challenges companies face when attempting to modernize their image, especially when it doesn't resonate with their loyal customer base. The move is crucial for Cracker Barrel as it seeks to regain trust and align its branding with the expectations of its patrons.
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