Kim Kardashian’s Skims valued at $5bn after raising new funding

Skims, the shapewear brand founded by Kim Kardashian and CEO Jens Grede, has raised $225 million in new funding, bringing its valuation to $5 billion. The company plans to use this capital to expand its intimates lines and venture further into apparel and activewear. Kardashian's entrepreneurial efforts, including her cosmetics brand SKKN, have successfully attracted a young consumer base, leveraging her significant social media presence. This trend reflects a broader pattern where celebrity-backed brands are increasingly drawing venture capital investment, as investors recognize the marketing potential of high-profile founders.