Why $100 million in endorsements says Shohei Ohtani is the global face of sport

Los Angeles TimesWednesday, January 14, 2026 at 7:04:21 PM
PositiveU.S News
Why $100 million in endorsements says Shohei Ohtani is the global face of sport
  • In 2025, Shohei Ohtani, the star player for the Dodgers, is projected to earn $100 million from endorsements, solidifying his status as the global face of sports. This remarkable financial achievement underscores his immense popularity and marketability in the world of athletics.
  • Ohtani's endorsement earnings not only reflect his on-field success but also highlight the growing influence of athletes as brand ambassadors, showcasing their ability to attract lucrative sponsorships across various industries.
  • The recent auction of historic baseballs hit by Ohtani and his teammates further emphasizes his impact on the sport, as these collectibles generated significant revenue, illustrating the intersection of sports, commerce, and fan engagement in today's market.
— via World Pulse Now AI Editorial System

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