Shoppers sleep in tents, hire ‘line sitters’ for Mary-Kate and Ashley Olsen’s The Row sample sale

New York PostFriday, October 24, 2025 at 3:48:28 PM
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Shoppers sleep in tents, hire ‘line sitters’ for Mary-Kate and Ashley Olsen’s The Row sample sale
The recent sample sale for Mary-Kate and Ashley Olsen's brand, The Row, has drawn significant attention, with shoppers going to great lengths to secure their place in line. Some have even resorted to hiring 'line sitters' or bribing security guards to skip ahead. This phenomenon highlights the brand's popularity and the lengths people will go to for exclusive fashion items, reflecting the ongoing demand for luxury goods.
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