Enhanced Games targets British stars after signing US sprinter Fred Kerley

The GuardianThursday, September 18, 2025 at 11:00:13 AM
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Enhanced Games targets British stars after signing US sprinter Fred Kerley
The Enhanced Games is making waves by reaching out to British athletes after signing US sprint star Fred Kerley, the world 100m champion. This move is significant as it marks a shift in the competitive landscape, with Olympic swimmer Ben Proud already on board as the first Briton to join. The initiative aims to attract top talent from various sports, potentially reshaping how athletes approach competition and performance.
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