Lego to launch life-size World Cup trophy as part of FIFA deal

The Washington TimesWednesday, December 3, 2025 at 12:13:10 PM
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Lego to launch life-size World Cup trophy as part of FIFA deal
  • Lego is set to unveil a life-size World Cup soccer trophy constructed from 2,842 Lego bricks as part of a deal with FIFA. This initiative highlights the company's commitment to engaging with sports fans and enhancing its brand visibility in the global market.
  • The launch of the life-size trophy signifies a strategic move for Lego, potentially attracting a new audience of soccer enthusiasts and reinforcing its position as a leader in creative play. This collaboration with FIFA may also pave the way for future partnerships in the sports sector.
— via World Pulse Now AI Editorial System

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