Prada officially buys rival Italian luxury brand Versace in $1.4B cash deal
PositiveU.S News

- Prada has officially acquired the Italian luxury brand Versace in a cash deal valued at $1.4 billion, a move that is expected to revitalize Versace's performance following a lackluster period under Capri Holdings post-pandemic.
- This acquisition signifies a strategic shift in the luxury market, as Prada aims to enhance Versace's brand presence and profitability, potentially reshaping the competitive landscape of high-end fashion.
— via World Pulse Now AI Editorial System







