Prada officially buys rival Italian luxury brand Versace in $1.4B cash deal

New York PostTuesday, December 2, 2025 at 2:25:01 PM
PositiveU.S News
Prada officially buys rival Italian luxury brand Versace in $1.4B cash deal
  • Prada has officially acquired the Italian luxury brand Versace in a cash deal valued at $1.4 billion, a move that is expected to revitalize Versace's performance following a lackluster period under Capri Holdings post-pandemic.
  • This acquisition signifies a strategic shift in the luxury market, as Prada aims to enhance Versace's brand presence and profitability, potentially reshaping the competitive landscape of high-end fashion.
— via World Pulse Now AI Editorial System

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