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College-reform bill could generate extra billions by allowing conferences to pool their TV rights

The Washington Times•Monday, September 29, 2025 at 10:04:23 PM
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College-reform bill could generate extra billions by allowing conferences to pool their TV rights
Senator Maria Cantwell is introducing a bill that aims to change a 1961 law, allowing college sports conferences to collaborate on selling their media rights. This reform could generate billions and is intended to protect athletes and smaller leagues from being sidelined in the competitive landscape of name-image-likeness deals. By enabling conferences to pool their resources, the bill could level the playing field and ensure that all athletes, regardless of their league, have a fair chance at financial opportunities.
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