The U.S. has long wanted to sell more cars in Asia. Do Asian consumers want them?

American automakers have been pushing to expand their market in Asia, but there's a growing disconnect between what they're selling and what Asian consumers actually want. Over the years, U.S. cars have become bulkier, pricier, and less eco-friendly—features that don’t exactly align with the preferences of many Asian buyers, who often prioritize affordability, fuel efficiency, and compact designs.