Meet the strategy firm behind Zohran Mamdani’s blistering New York campaign

The HillFriday, October 31, 2025 at 10:00:00 AM
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Meet the strategy firm behind Zohran Mamdani’s blistering New York campaign
The Fight Agency is making waves in New York City's mayoral race by backing front-runner Zohran Mamdani with a unique approach that emphasizes fun in campaigning. Their motto suggests that a lively campaign can lead to victory, and this strategy has not only energized Mamdani's bid but has also been applied to other candidates. This innovative approach highlights the importance of engaging voters in a memorable way, which could reshape how future campaigns are run in the city.
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