Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo

New York PostThursday, September 18, 2025 at 1:39:57 AM
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Cracker Barrel CEO Masino admits in 4th quarter earnings call they underestimated customer connection to iconic logo
In a recent fourth quarter earnings call, Cracker Barrel's CEO, Masino, acknowledged that the company underestimated the strong emotional connection customers have with its iconic logo. This revelation comes as the restaurant chain decided to revert to its original logo design, a move that has been well-received by fans. This change not only reflects the brand's commitment to its heritage but also highlights the importance of customer feedback in shaping business decisions. It's a reminder that sometimes, going back to your roots can be a winning strategy.
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